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Major League Baseball Advanced Media (MLBAM) is a limited partnership of the club owners of Major League Baseball based in New York City and is the internet and interactive branch of the league. The company operates the official web site for the league and the thirty Major League Baseball club web sites via MLB.com, which draws four million hits per day. The site offers news, standings, statistics, and schedules, and subscribers have access to live audio and video broadcasts of most games. The site also employs reporters, with one assigned to each team for the season and others serving more general beats. MLB Advanced Media also owns and operates MLB Radio and BaseballChannel.TV. Robert Bowman,〔(【引用サイトリンク】title=Wharton Alumni Magazine: 125 Influential People and Ideas: Robert A. Bowman )〕 president and CEO of MLBAM indicated in May 2012 that MLBAM generates around $620 million a year in revenue.〔(【引用サイトリンク】title=Major League Baseball's Advanced Media is a Hit - NYConvergence.com )〕 ''Forbes'' went as far as calling the company "the Biggest Media Company You've Never Heard Of".〔(【引用サイトリンク】url=http://www.sportsnet.ca/hockey/nhl/a-closer-look-at-nhls-partnership-with-mlbam/ )〕 MLBAM also runs and/or owns the official web sites of Minor League Baseball, YES Network (the television broadcaster of the New York Yankees), SportsNet New York (the television broadcaster of the New York Mets), the World Championship Sports Network,〔(WCSN.com: Help ).〕 and rehearsals.com.〔(rehearsals.com: Article: Features ).〕 It also provided the backend infrastructure for The Blaze TV, CBS Sportsline's March Madness on Demand service, WWE Network, WatchESPN and HBO Now.〔(Our Apologies ).〕〔Spangler, Todd ("MLBAM Inks Ad Deal With Auditude" ), ''Multichannel Newss'', April 6, 2011, accessed April 7, 2011.〕 In February 2015, it was reported that MLBAM was planning to spin off its streaming technology division as an independent company, with investments by MLB and other minority partners. MLB-specific properties (such as MLB.com) would remain under league control.〔(【引用サイトリンク】url=http://www.theverge.com/2015/2/23/8092439/mlb-considers-mlbam-spinoff )〕 On August 4, 2015, the National Hockey League announced a six-year deal with MLBAM for it to take over its digital properties, including its website, mobile apps, operations and distribution of its digital streaming service NHL GameCenter Live, and the websites of all of its franchises, as well as the operations of NHL Network (which will be run from the facilities of MLB Network). The deal is worth $600 million over the life of the contract, and also grants the NHL an equity stake of up to 10% in the planned spin-out. In the middle of 2015, a similar arrangement was signed with the PGA. At the MLB Owners Meeting on August, 13, 2015, the Board of Directors of MLBAM approved the creation of a new media company to be called "BAM Tech"which will be different from MLBAM as its focus will not be on baseball content. ==MLB At Bat – streaming media== The most successful venture to date for MLBAM is the At Bat app for the iPhone and iPad, which is downloadable from the iTunes store and also available as an Android app on Google Play.〔 In April 2012, MLBAM announced that the MLB.com At Bat 12 application surpassed the three million download mark, achieving the milestone only eight days into the 2012 MLB regular season and more than four months earlier than its record-setting 2011 campaign. MLBAM CEO Robert Bowman had this to say about MLBAM in an article entitled "What did you learn in 2012 that you will carry forth with you into 2013?": "The toughest thing to do in a poker hand and in this business is stand pat. This year we decided to make our At Bat app universal between the iPad and iPhone, which we knew going in would cost us 100,000 subscribers. We threw in At Bat for free with an MLB.tv subscription, which would also cost us revenue. And we added up a monthly At Bat subscription to get people to test the product out. We gave customers more options and a better deal, and we had a record year in paid content. We learned we're at an inflection point. Customers now understand and appreciate the nuance of content economics. You'll see more of that value pricing from us going forward."〔(【引用サイトリンク】title=MLB Advanced Media CEO Bob Bowman On Users Adopting And Adapting )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Major League Baseball Advanced Media」の詳細全文を読む スポンサード リンク
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